Facebook Ads and the Rising Cost of User Acquisition

One of the most frequent questions we are asked is ‘How much will it cost to acquire users for my Facebook game?’ The answer to this question depends on many factors. A brand new casual game targeting both genders and all ages in Indonesia can pick up tens of thousands of users very quickly, for […]

Nofollow Backlinks: Demystified for search engine optimization   

          Quick Summary: Nofollow backlinks are links that have a rel=”nofollow” attribute in their HTML code. This attribute tells Google not to pass link juice through hyperlinking.The rel=”ugc” (user-generated content) and rel=”sponsored” attributes provide more context for search engines about the nature of the link and help avoid potential penalties. As […]